Articles
Articles published (274):
UGC CARE articles (57):
Group 1 (26):
-
“Workforce Engagement: Challenges faced by the life
insurance sector of India“, IPE Journal of Management
Volume 14, No 13, January-June 2024 (ISSN 2249-9040),
(UGC-CARE)
-
“Innovations in HRM: Green Human Resource Management to
the fore“, IPE Journal of Management Volume 14, No 13,
January-June 2024 (ISSN 2249- 9040), (UGC-CARE)
-
“Maximising talent: Driving organizational excellence
through potential human resources in the job market“, IPE
Journal of Management Volume 14, No 13, January-June 2024
(ISSN 2249-9040), (UGC-CARE)
-
“Recent trends and innovations in the procurement and
distribution of food grains in Food Corporation of India
(FCI) “, IPE Journal of Management Volume 14, No 13,
January-June 2024 (ISSN 2249-9040), (UGC-CARE)
-
“Ecotourism And Indigenous Community Well-Being: The Case
Of Mannan And Paliyan In Periyar Tiger Reserve”, IPE
Journal of Management Volume 14, No 13, January-June 2024
(ISSN 2249-9040), (UGC-CARE)
-
“HRM Practices in the Insurance Sector of India:
Challenges and Opportunities”,
Rabindra Bharati Journal of Philosophy,
Vol. : XXIV, No:05, (ISSN : 0973-0087), 2023
(UGC-CARE)
-
“Diverse roles of HR managers: A study with reference to
industrial sector of Kerala”,
Kanpur Philosophers- International Journal of
Humanities, Law and Social sciences,
Vol.X, Issue I (M), (ISSN: 2348-8301), 2023.
(UGC-CARE)
-
“Physical well being of employees: A study with respect to
Informational Technology sector”,
Kanpur Philosophers- International Journal of
Humanities, Law and Social sciences,
Vol.X, Issue I (M), (ISSN: 2348-8301), 2023.
(UGC-CARE)
-
“Gender influence on the new normal and career-family
balancing among IT professionals in Kerala”,South Indian Journal of Social sciences,
Vol.XXI, No.38, January-June 2023. (ISSN: 0972 – 8945)
(UGC-CARE)
-
“A study on worker participation in Management among large
scale manufacturing industries”, Shodhsamhita, Vol.
IX, Issue 1(I), 2022-23 (ISSN: 2277-7067)
(UGC-CARE)
-
“Quality of Worklife: A study on the significance of
location of women entrepreneurs in the small scale sector
in Kerala”,
South Indian Journal of Social sciences, Vol.XX,
No.8, July-December 2022. (ISSN: 0972 – 8945)
(UGC-CARE)
-
“Sports leadership among coaches- Literature study in the
Indian context”, MuktShabd journal, Vol. X, Issue
V, May 2021 (ISSN:2347-3150) (UGC-CARE)
-
“Coaching leadership and athlete satisfaction- Literature
study in the Indian context”, MuktShabd journal,
Vol. X, Issue V, May 2021 (ISSN:2347-3150)
(UGC-CARE)
-
“Innovations in Telecom industry and budgetary practices
in India”, Our Heritage journal, Vol.68- issue 48,
January 2020 (ISSN:0474-9030) (UGC-CARE)
-
“Place branding: Future prospects of Tourism and Foreign
investment”, Our Heritage journal, Vol.68- issue 1,
January 2020 (ISSN:0474-9030) (UGC-CARE)
-
“VRS IN BSNL & Business Models, Innovative Source Of
Finance For Scaling Business Operations In Telecom
Industry In India”, Our Heritage journal, Vol.68-
issue 18, January 2020 (ISSN:0474-9030) (UGC-CARE)
-
“Income generation by Eco development committees in
Sabarimala: institutional and economic perspective from
Periyar Tiger Reserve, Kerala”,
Our Heritage journal, Vol.68- issue18, January 2020
(ISSN:0474-9030) (UGC-CARE)
-
Best Academic of the Year 2008, Amity University
(India’s largest private University)
-
“Total quality management in pharmaceutical industry: with
respect to green innovation”,
Journal of the Gujarat Research Society, Vol.21,
issue 8, November 2019. (ISSN:0374-8588) (UGC-CARE)
-
“Impact of innovations in Telecommunications on Green
economy and sustainable development”,
Journal of the Gujarat Research Society, Vol.21,
issue 8, November 2019. (ISSN:0374-8588) (UGC-CARE)
-
“Marketing failures- lessons from Indian corporates”,
Third Concept-An international journal of ideas, April-May
1999. (ISSN: 0970-7247) (UGCCARE)
-
“Challenges facing Indian Pharmaceutical industry”,
Third Concept-An international journal of ideas,
February 1999. (ISSN: 0970-7247) (UGC-CARE)
-
“Trends in services Marketing”,
Third Concept- An international journal of ideas,
January 1998. (ISSN: 0970-7247) (UGC-CARE)
-
“Broadcast Media and the middle class”,
Third Concept - An international journal of ideas,
August 1997. (ISSN: 0970-7247) (UGC-CARE)
-
“Action-Attitude model for global brand building- An
insight for Indian companies”,
The Indian Journal of Commerce, July-September
2007(ISSN: 0019-512X ) (UGC-CARE)
-
“WTO, IPR and its impact on the Indian pharmaceutical
industry”, abstract published in
The Indian Journal of Commerce, Annual issue, 2009.
(ISSN: 0019-512X ) (UGC-CARE)
-
“Entrepreneurship as a remedy to counter recession and
turbulent times”, abstract published in
The Indian Journal of Commerce, Vol.63, No.2,
April-June 2010 (ISSN: 0019-512X )(UGC-CARE)
Back to Top
Group 2 (31):
-
“ A study on the use of technology by women
entrepreneurs in small scale sector in Kerala”,
Neuro Quantology, Vol.22, Issue 12, October 2022
(ISSN: 1303-5150) (Scopus indexed)
-
“Impact of Digital Diversity in the global business
environment”, Ed. Internet of Things, Artificial
intelligence and Digital Diversity in Corporate
Restructuring, Richa Goel etal,
Nova Science Publishers, New York, ISBN:
9798886970746 (Scopus indexed)
-
“Accreditation of hospitals: Assuring Quality health
care for medical tourism in India”,
PalArch’s journal of Archaeology of
Egypt/Egyptology,
ISSN: 1567-214x,17(7),2020 (Scopus indexed)
-
“Impact of mobile banking on customer satisfaction: A
study with reference to Addis Ababa, Ethiopia”,
The Seybold Report, Vol.15, No.12, 2020
(Scopus indexed)
-
“Baby care products, Health and Hygiene Concerns-
Learning for Marketers Post Covid 19”,
International Journal of Advanced Science and
Technology,ISSN: 2005-4238 pp. 12565-12569, Vol.29, July 2020
(Scopus indexed)
-
“Alternative Banking Delivery Channels in India and
Customer Delight – A Comparison between Public and
Private Sector Banks in India”,
TEST engineering and management, The Mattingley
Publishing Co., March - April 2020 ISSN: 0193-4120
(Scopus indexed)
-
“Medical tourism in modern medicine: A Kerala
perspective”, TEST engineering and management, The
Mattingley Publishing Co., March - April 2020 ISSN:
0193-4120 (Scopus indexed)
-
“Changing paradigms of Indian Food Tech Landscape –
Impact of Online Food Delivery
Aggregators”,International journal of Food System
Dynamics 11 (2), 2020, ISSN: 1869-6945
(Scopus indexed)
-
“Digital food delivery apps revolutionizing food
products marketing in India”,
International journal of Recent Technology and
Engineering (IJRTE),
ISSN:2277-3878, Volume 8, Issue 2S6, July 2019
(Scopus indexed)
-
“Online marketing of baby care products in India”,
International journal of Recent Technology and
Engineering (IJRTE),
ISSN:2277-3878, Volume 8, Issue 2S6, July 2019
(Scopus indexed)
-
Export promotion programmes in Kerala- Fillip to the
sectors needed”,
International journal of Marketing and Management
Research,
Vol.10, Issue 2, February 2019, ISSN: 2229-6883, Impact
Factor:6.544 Scopus indexed Id: A24C42219E74FAC1
-
“Labour welfare and theoretical treatise in the context
of emerging role of Human resources management in
corporate sector”,
Asia Pacific journal of management, ISSN :
2229-4104, Impact Factor – 6.737
Scopus indexed Id : 14999DAEA0F55A14
-
“Human relations factors in Organisational climate- A
comparative study of public and private organsiations in
Kerala”,
International journal of applied business and economic
research
(ISSN: 0972-7302), Vol.15, April 2017. (H index: 8, IF:
)Scopus indexed (UGC approved 2551)
-
“Customer awareness analysis private life insurers in
India- Learning from Kerala”,
International journal of Marketing and Management
Research,
Vol.2 (2011), Issue no.4 (April) (ISSN: 2229-6883)
(Scopus Id : A24C42219E74FAC1)
-
“Training needs analysis for e-governance implementation
in Kerala”,
International Journal Of Applied Economic Research
(ISSN: 0972-7302), Vol.15, April 2017. (H index: 8, IF:
) Scopus indexed (UGC approved 2551)
-
“Women empowerment: ICT enterprises”,
SCMS journal of Indian Management,
January-March 2011, VolVIII, Issue no.I.
(ISSN:0973-3167) (UGC approved)
(SCOPUS indexed) (UGC No: 62718)
-
"The Impact of IT on organizational structure: The case
study of Damghan city in Iran",
Journal of Business Administration, IBA, University
of Dhaka, Bangladesh,
Vol.34, No.3&4, July-October 2008, ISSN 1680-9823.
(Scopus indexed)
-
"Corporate social responsibility: Ethical conundrums
with respect to multinational corporations in India”,
Asia Pacific Social Science Review,
Volume 6, Number 1, June 2006, pp21-29. (ISSN:0119-8386)
(Scopus indexed)
-
“An insight into product deletion practices in the
Indian Context”,
SCMS Journal of Indian Management, (ISSN:
0973-3167) Vol.1, Number 1, January –March 2004.
(SCOPUS indexed) (UGC approved: 62718)
-
“Emotionally intelligent teacher”,
Yojana, November 2009.(ISSN:00440515) (Scopus indexed) (UGC approved:
25173)
-
“Joint Sales promotions in India- Innovations beckon”,
The Indian Journal of Marketing, Vol.37, issue 5,May
2007. (ISSN: 0973-9203)(Scopus indexed-UGC approved :20802)
-
” Pricing paradigms in the Indian context”,
Indian Journal of Marketing, May-June 2001.
(ISSN: 0973-9203)(Scopus indexed-UGC approved :20802)
-
“Training and development in the Pharmaceutical
industry”,
Indian journal of Pharmaceutical Education,
Dec’96-Feb’97. (ISSN:00195464)
(Scopus indexed) ( UGC approved:20842)
-
“Inbound Medical Tourism - Possibilities & Strategies
for the Development of Tourism in India”,
GIS Science journal ISSN: 1869-9391,pp717-726,
Vol.7, issue.11, 2020 (Scopus indexed)
-
“Factors Influencing The Practice Of Emarketing Through
Web Channels In Ethiopia”,
Journal of Xi'an University of Architecture &
Technology,
ISSN: 1006-7930, Vol XI, Issue XII, 2019
(Scopus indexed)
-
“Impact Of Labour Welfare Measures On Economic Factors:
Among Unorgnised Construction Workers In Kerala”,
Journal of Xi'an University of Architecture &
Technology,
ISSN: 1006-7930, Vol XI, Issue XII, 2019
(Scopus indexed)
-
“Logistics management practices in FMCG and consumer
durables sector in Kerala- An empirical study”,
Journal of Xi'an University of Architecture &
Technology,
ISSN: 1006-7930, Vol XI, Issue XII, 2019
(Scopus indexed)
-
“Relationship between emotional intelligence and
performance among software professionals in Kerala”,
GIS Business, ISSN: 1430-3663,
Vol-14-Issue-6-November- December-2019
(Scopus indexed)
-
“A systemic approach to strategies for green innovative
products”,
Restaurant business- journal of management
studies,
ISSN:0097-8043, Vol.118, issue-8, August 2019
(Scopus indexed 4900152405)
-
“Relationship between consumer behaviour and ecological
belief towards green food product”,
Restaurant business- journal of management studies,
ISSN:0097-8043, Vol.118, issue-8, August 2019
(Scopus indexed 4900152405)
-
“Factors affecting green purchase behaviour of the
customers of two wheelers and three wheelers in Kerala”,
Restaurant business- journal of management
studies,
ISSN:0097-8043, Vol.118, issue-7, July 2019
(Scopus indexed 4900152405)
Back to Top
UGC- approved and Peer reviewed articles (86):
-
“Responsibilities and limitations of the Resident
Welfare Associations (RWA) in India”,
Interscience Management Review, Vol.7, issue 1,
2023.
-
“Supply Chain Management in the Indian Food Industry
Kerala”, Management innovator, Vol.15, No.2,
July-December 2022 (ISSN: 0974-6749) (UGC listed:64086)
-
“Multinational Banking in India - Future Trends”,
Management innovator, Vol.15, No.2, July-December 2022
(ISSN: 0974-6749) (UGC listed:64086)
-
“The impact of blockchain in banking and financial
services”,
i-manager’s journal of management, Vol,17,
No.1,June-August 2022.
-
“Relevance of automation in performance management in
India”,
Journal of Emerging Technologies and Innovative
Research,
Vol. 9, Issue 4, April 2022 (ISSN: 2349- 5162)
-
“The critical role of real estate sector in India with
reference to COVID19”,
International journal of creative research thoughts
(IJCRT), Vol.10, Issue 3, March 2022.
-
“Consumer Engagement On Premium Cars In Kerala, India”,
KICMA Reach, (ISSN: 2395-0293), Vol. 8, No.1,
January-June 2022.
-
“Impact of Higher Education on Indian Agriculture in the
Digital Era”,
HEF Indian Journal of Higher Education, Higher
Education Forum (HEF),
ISSN- 0976-1314, Volume XIII- Issue I, January-June
2022. Pg. No: 23-34.
-
“ A study on post covid impact on environment
sustainability of manufacturing industries in Kerala”,
International Journal of Creative Research
Thoughts,
Vol.10, Issue 1, 2022. (ISSN: 2320-2882)
-
“Emerging Reforms and Challenges on Human Resoure
Practices Among HEI’s in India”.
HEF Indian Journal of Higher Education, Higher
Education Forum (HEF),
ISSN- 0976-1314, Volume XIII- Issue I, January-June
2022. Pg. No: 68-75.
-
“The critical role of real estate sector in India with
reference to Covid 19”,
International journal of creative research
thoughts,
Vol10, Issue 3, March 2022 (ISSN: 2320-2882)
-
“India@75: Growth,Development, Sustainability and
Challenges of Cooperative Agricultural Society”,
NCHF Bulletin, Volume XXXV, No.5-6,
November-December, 2022.Pg. No: 27-32.
-
“Trends and innovations in digitalization in the
workplace in India”,
Indian journal of Training & Development, Vo.51,
No.$, October-November 2021.
-
“Development of Socio Economic Amelioration in India
Through Cooperative Housing Society”,
NCHF Bulletin, Special Issue, Volume XXXIV,
No.5-6, November- December, 2021.Pg. No: 13-17 &22.
-
“Post-Covid 19 Consequences on Small-Scale Industries in
the development of Entrepreneurship in India”,
Management innovator,
Vol.14, No.1, January-June 2021(ISSN: 0974-6749) (UGC
listed:64086)
-
“Skills Of Managers In 2025 - It Sector Of Technopark At
Kerala”, Management innovator, Vol.13, No.2,
July-December 2020 (ISSN: 0974-6749)
(UGC listed:64086)
-
“An Analysis On The Role Of Product Managers In Indian
Pharmaceutical Industry”,
Management innovator, Vol.13, No.2, July-December
2020 (ISSN: 0974- 6749) (UGC listed:64086)
-
“A study of the profile of women entrepreneurship in the
organized sector in Kerala”,
Primax International journal of Commerce and
Management Research,
ISSN: 2321-3604, Impact Facotr: 7.184, Special issue,
August 2019 (UGC Approved- 64650)
-
“An overview of FDI policy reforms and its impact on the
Indian retail sector”,
Primax International journal of Commerce and
Management Research,
ISSN: 2321-3604, Impact Facotr: 7.184, Special issue,
August 2019(UGC Approved- 64650)
-
“A study on the attitude of stakeholders in
professionalizing water resources in the state of
Kerala”,
Journal of Management Research and Analysis
(JMRA),
ISSN: 2394- 2770, Impact Factor: 6.303, Volume 06 Issue
2(Special Issue), March 2019
(UGC Approved- 63796)
-
“Prompt corrective Action (PCA) in Banks- An analysis”,
Journal of Management Research and Analysis
(JMRA),
ISSN: 2394-2770, Impact Factor: 6.303, Volume 06 Issue
2(Special Issue), March 2019
(UGC Approved- 63796)
-
“Strategic marketing in Indian Pharmaceutical industry-
Focus on marketing planning”,
Journal of Management Research and Analysis
(JMRA),
ISSN: 2394-2770, Impact Factor: 6.303, Volume 06 Issue
2(Special Issue), March 2019
(UGC Approved- 63796)
-
“The emerging relational perspective on tourism
marketing networks and alliances”,
Journal of Management Research and Analysis (JMRA),
ISSN: 2394-2770, Impact Factor: 6.303, Volume 06 Issue
2(Special Issue), March 2019
(UGC Approved- 63796)
-
“A study on impact of consumer behavior with internet
marketing and website design”,
International journal of Management, IT and
Engineering,
Vol. 9 Issue 2(1), February 2019, ISSN: 2249-0558 Impact
Factor: 7.119 (UGC approved - 46823)
-
“Environment Health and Safety (EHS) with Respect to
Total Quality Management (TQM) in Pharmaceutical
Industry”, Management innovator, Vol.12, No.1,
January- June 2019 (ISSN: 0974-6749)
(UGC listed:64086)
-
“Management Of Innovations In Telecom Industry In
India”, Management innovator, Vol.11, No.1&2,
January- December 2018 (ISSN: 0974-6749)
(UGC listed:64086)
-
“Employee motivation as strategy to Indian economic
development: Implications for counseling”,
Management innovator, Vol.11, No.1&2, January-
December 2018 (ISSN: 0974-6749) (UGC listed:64086)
-
“Factors influencing the producer’s market channel
choice in Fruits supply chain: A study in Kerala state,
India”, International journal for research in
Engineering, Application and Management (IJREAM),
ISSN:2454-9150, Special issue-ICBSSRTI – December 2018.
Impact Factor: 4.438(UGC Approved- 64077)
-
“Impact of mobile banking on customer satisfaction: A
study with special reference to Addis Ababa, Ethiopia”,
International journal for research in Engineering,29
Application and Management (IJREAM),
ISSN:2454-9150, Special issue-ICBSSRTI – December 2018.
Impact Factor: 4.438(UGC Approved- 64077)
-
“A study on service quality gap of KSRTC using SERVQUAL
model”,
International Research journal of Management Science
and Technology,
Vol.9, Issue 4 (Year 2018), ISSN:2250-1959
(UGC Approved: 47959) Impact factor:3.14
-
“Women empowerment through social entrepreneurship
activities in Kerala: A case study of She Taxi”,
International journal for research in Engineering,
Application and Management (IJREAM),
ISSN:2454-9150, Special issue-ICBSSRTI –December 2018.
Impact Factor: 4.438(UGC Approved- 64077)
-
“Investor awareness on the capital market instruments in
India- An empirical study”,
International research journal of Management, Science
and Technology,
Vol 9 Issue 3 [Year 2018], ISSN 2250 – 1959,(UGC approved -47959)
-
“Perception of Households on E-Waste Management in
Tamilnadu”,
International journal of Engineering, Technology
,Science and Research,
(ISSN: 2394-3386), Vol.4, Issue.9, September 2017.
(UGC approved- IF:2.120)
-
“Management education- a concerted effort needed”,
Management Researcher, Vol.XXIV, No.2, July- Septemeber
2017 (ISSN: 2230-8431) ( UGC listed: 63925)
-
“Digital banking: the way to cashless India”,
Management Researcher, Vol.XXIV, No.1, August
2017 (ISSN: 2230-8431) (UGC listed: 63925)
-
“Sustainable product development and value creation in a
Tourist destination”,
Management Researcher, Vol.XXIV, No.1, August
2017 (ISSN: 2230-8431) (UGC listed: 63925 )
-
“A study on components and processes in smart cities”,
Management Researcher,
Vol.XXIV, No.1, August 2017 (ISSN: 2230-8431)
(UGC listed: 63925)
-
“A comparative study of customer satisfaction on
e-banking products- The case of Addis Ababa and
Trivandrum”, Management Researcher, Vol.XXIV,
No.1, August 2017 (ISSN: 2230-8431)
(UGC listed: 63925 )
-
“Sustainable product development and value creation in a
tourist destination”, Management innovator,
Vol.10, No.1, January- June 2017 (ISSN: 0974-6749)
(UGC listed:64086)
-
“Organized Retailing In India - Are The Consumers And
Employees Imposing Challenges on the Retailers?”,
Management innovator, Vol.10, No.1, January- June
2017 (ISSN: 0974-6749) (UGC listed:64086)
-
“Impact of demonitisation of Indian bank notes 2016 and
shift to digital banking”,
Management innovator, Vol.9, No.2, July-December
2016 (ISSN: 0974-6749) (UGC listed:64086)
-
“Training need analysis for government departments-A
critical evaluation”,
Management innovator, Vol.9, No.2, July-December
2016 (ISSN: 0974-6749) (UGC listed:64086)
-
“Capacity building for e-governance: Attitudinal
competence- literature revisited”,
Management innovator,
Vol.9, No.1, January- June 2016 (ISSN: 0974-6749)
(UGC listed:64086)
-
“A critical assessment of literature on Kudumbasree and
Janasree”, Management Researcher, December 2015.
(ISSN: 2230-8431) ( UGC listed: 63925)
-
“Brand extension in Indian Banks- An empirical study”,
Management Innovator, July- December,2015. (ISSN:
0974-6749) (UGC listed:64086)
-
“A study on the factors influencing the organisational
climate in public sector organisations in Kerala”,
International Research journal of Human resources and
Social sciences,
Vol.2, issue 11, (ISSN-2394-4218), November 2015.
(IF:2.561) (UGC listed- 49194)
-
“Attitudinal and Behavioural change- An imperative
factor in designing energy conservation programmes in
rural sector”, Management Researcher (ISSN: 2230-
8431) ( UGC listed: 63925)
-
“Marketing issues in women entrepreneur businesses- A
study with respect to Kerala”,
Management Innovator, January- June,2015. (ISSN:
0974-6749) (UGC listed:64086)
-
“Energy Policy And Outlook: An Introspection In The
Indian Context”, Management Innovator, January-
June, 2015. (UGC listed:64086)
-
“Attitudinal and Behavioural change- An imperative
factor in designing energy conservation programmes in
the rural sector”, Management Researcher,
Vol.XXI, No.2, October 2014. ( UGC listed: 63925)
-
“ Green marketing: An empirical investigation on
customer behaviour of automobile industry”,
Management Researcher, Vol.XX, No.3, January-
March 2014 (ISSN: 2230-8431) ( UGC listed: 63925)
-
“Social marketing: The need of the hour”,
Management Innovator, Vol.7, No.1, January 2014.
(ISSN: 0974-6749) (UGC listed:64086)
-
“Innovative practices in Effective learning using
technology and the role of a faculty facilitator”,
Management Researcher lead article, Vol.XX, No.1,
July-September 2013 (ISSN: 2230-8431)
( UGC listed: 63925)
-
“Study on work life balance among the executives in IT
industry with special reference to Technopark,
Trivandrum, Kerala”,
Asian journal of multidimensional research, Vol.2
Issue 3, March 2013, ISSN 2278-4853. (IF:4.708)
(UGC approved- 47638)
-
“An analysis on the impact of brand name,price and
promotion on the brand loyalty: Case of soft drinks
consumers in Kenya and India”,
Commerce and Business Researcher, Vol.5, Issue
3&4, July1- December 31, 2012 (ISSN: 0976-4097)
(UGC Listed)
-
“Relationship between Marketing and Buddhism- An
analysis of eight fold path”,
Srusti Management Review, Vol.V,Special Issue-I,
January 2012. (ISSN:0974-4274) (UGC approved)
-
“SHGs and socio-economic empowerment: A descriptive
analysis based on Kudumbashree project in Kerala” .International Journal of Business and Management
Tomorrow,
2(2), 1-10, 2012, (ISSN: 2249-9962)
-
“Women ICT based Enterprises in Kerala: Analysis on
Sales Performance, Agency Support and Stakeholders
Relationship”,
i-manager’s journal on management, Vol. 6, No.3,
December 2011- February 2012. (ISSN: 2230-715X )(UGC listed-43634)
-
“Demographic and financial impetus among women ICT
enterprises in Kerala”,
Commerce and Business Researcher, Vol.4, Issue 1
&2, July- December 2011.(ISSN: 0976-4097)
(UGC listed: 63950)
-
“Stress management among the employees in Manufacturing
sector- A case study from Kerala”,
Management Innovator,
July- December 2011.(ISSN: 0974-6749)
(UGC listed:64086)
-
“Changing roles of Women and the implications in retail
strategies”, Srusti Management Review, Vol.IV,
Issue-III, April 2011. (ISSN:0974-4274)
(UGC listed: 46065)
-
“Experiential retailing in the Indian context- A
conceptual approach”,
Srusti Management Review, Vol.IV, Issue-III,
April 2011. (ISSN:0974-4274) (UGC listed: 46065)
-
“Changing roles of Women and the implications in retail
strategies”, Srusti Management Review, Vol.IV,
Issue-III, April 2011. (ISSN:0974-4274)
(UGC listed: 46065)
-
“An insight into the international marketing of marine
products from Kerala- A theoretical perspective”,
Annamalai Journal of Management, Vol.5, Issue-1,
February 2011,(ISSN: 0974-0406).
(UGC listed:46897)
-
“Changing Roles of Women and the implications on retail
strategies”,
Srusti Academy of Management journal, Special
issue, April 2011. (ISSN:0974-4274)
(UGC listed: 46065)
-
“Experiential Retailing in the Indian context – A
conceptual approach”,
Srusti Academy of Management journal, Special
issue, April 2011(ISSN:0974-4274)
(UGC listed: 46065)
-
“Marketing of shrimp feeds in kerala- marketing mix
analysis”
Srusti Academy of Management journal, Special
issue, April 2011 (ISSN:0974-4274)
(UGC listed: 46065)
-
“An insight into the brand management of shrimp feeds
marketing”,
Srusti Academy of Management journal, Special
issue, April 2011 (ISSN:0974-4274)
(UGC listed: 46065)
-
A study on the customer perception of green automobile
companies in green marketing”,
Management Innovator, January-June 2011.(ISSN:
0974-6749) (UGC listed:64086)
-
“Life insurance marketing in India: The role of
distribution channels”, Management innovator,
Vol.3, No.2, July-December 2010 (ISSN: 0974-6749)
(UGC listed:64086)
-
“Awareness and opinion regarding the impact of
deregulation of the petroleum sector”,
Management innovator,
Vol.2, No.1, January-June 2009 (ISSN: 0974-6749), pp.
77-82. (UGC listed:64086)
-
“A study on problems faced by women technopreneurs in
Kerala”, Management innovator, Vol.2, No.1,
January-June 2009 (ISSN: 0974-6749), pp. 83-95.
(UGC listed:64086)
-
“A conceptual analysis on the stress management and the
follow up in organizations”,
Management Innovator,
January-June 2010 (ISSN: 0974-6749)
(UGC listed:64086)
-
“Life insurance marketing in India: the role of
distribution channels:,
Management Innovator, July- December 2010 (ISSN:
0974-6749) (UGC listed:64086)
-
““Integrated marketing communication –issues and
challenges”,
Manage –journal of management, January 2008.
(UGC listed: 63872)
-
“FMCG- Consumer promotions in the confectionary market”,
Management Researcher, Vol. XI, No.3&4, January-
June 2005. (ISSN: 2230-8431) ( UGC listed: 63925)
-
“Customer Relationship Management as a tool in Marketing
– a point to ponder”,
Management Researcher, Vol.X, issue.3&4, January
– June 2004. (ISSN: 2230-8431)
( UGC listed: 63925)
-
“A study on creativity as a critical success factoring
organizational excellence”,
Management Researcher, Vol. IX, issue 3&4,
January –June 2003. (ISSN: 2230-8431)
( UGC listed: 63925)
-
“Advertising campaign planning in the Indian context”,
Management Researcher, January- March 2001.
(ISSN: 2230-8431) ( UGC listed: 63925)
-
“Effective brand building in the global context”,
Management Researcher, April-June 2001. (ISSN:
2230-8431) ( UGC listed: 63925)
-
” A prognosis on the micro management programmes in the
management curriculum”,
Indian Journal of Management and Strategy, (ISSN:
0973-9335) April-June 2001. (UGC listed: 28603)
-
”Market segmentation key to services”,
Indian Management-An All India Management Association
(AIMA) journal,
December 2000. (ISSN:00195812)
(UGC approved: 41861)
-
“Recruitment advertising- Print as a powerful media”,
Indian Journal of Management and Strategy, (ISSN:
0973-9335) January-March 1999.
(UGC listed: 28603)
-
“NBFC’s – Building castles in the thin air?”
Management Researcher, January –March 1999.
(ISSN: 2230-8431) ( UGC listed: 63925)
-
“Employee turnover- Reasons and trends”,
Indian journal of Management and Strategy,
April-June 1997. (ISSN: 0973-9335)
(UGC listed: 28603)
-
“Techno-management programme for the technically
qualified”, Management Researcher, July- December
1997. (ISSN: 2230-8431) ( UGC listed: 63925)
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Jamal Academic Research journal: An interdisciplinary
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Proceedings of the International seminar on
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“Impact of World Trade Organisation on the Indian
Pharmaceutical Industry: An assessment from
manufacturer’s perspective”,
Proceedings of the International seminar on
Management and Economics,
University of Ruhunu, Srilanka (ISBN: 978-955-1507-
30-5)
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“Hospitality industry technology: Trends and its
implications”,
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“Entrepreneurial skills of NRI women- a study with
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Sciences Research (IJMSSR)
Volume 2, No. 7, July 2013, ISSN: 2319-4421 (IF: 6.313)
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“FDI and its fallout in the standards of developing
countries: Case study of India”, Proceedings of the
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Indian scenario,
University of Kerala, Trivandrum.
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“Comparative study on brand loyalty in Kenya and India
Consumer soft drinks markets”
Global journal of management and business research
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“Impact of green pricing on the green purchasing
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Kerala”,
Proceedings of 1st International conference on
Marketing in emerging economies: An agenda for the
next decade”,
Punjab Technical University with UNC, USA, December
2012.
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“The Mobile Phone In India: Usage And Social Impact On
Everyday Decision- Making, Control, Autonomy And
Connectedness In The Family And Amongst Youth”,
SS International Journal Of Business And Management
Research,
Vol.2, issue 3, May 2012. (ISSN:2231-4970)
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“Indian Families- Use of ICT and its impact on major
family decisions”,
South Asian Journal of Marketing and Management
Research,
Vol.2, Issue 4 (April, 2012), ISSN- 2249-877X.
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International journal of Business & Management
Tomorrow,
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“Integrated Mobile Marketing”,
International journal of Modeling and
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Singapore.
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“A Test On Market Efficiency Of BSE Bankex: An Empirical
Research”,
International Journal Of Research In Commerce And
Management,
Volume NO. 2 (2011), Issue No. 12 (December), ISSN
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“Customer Awareness Analysis of Private Life Insurance
in India- Learning from Kerala”, Journal of Marketing &
Management, (Global Strategic Management Inc., Michigan,
USA), ISSN-2153-9715, Vol.2, pp. 18-29.
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“An Empirical Study on Marketing Orientation Employed by
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Journal of Marketing and Management, Global Strategic
Management
Inc. Beverly Hills, Michigan USA, ISSN 2153-9715 Online
Ed.: ISSN 2153-9723, Vol. 2 No. 2.
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“Customer Awareness analysis of private life insurance
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International journal of marketing and management
research,
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“Need assessment of emotional intelligence in business
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International journal of Research in Commerce and
Management,
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“Soft drinks and ready to eat foods in Trivandrum – An
empirical study”, ESRI journal, Vol.II
(2011)(ISSN-0975-7635)
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“The role of social institutions to make businesses
socially and environmentally responsible: Identifying
the boundaries”,
International journal of Emerging Business,
Vol.1, ISSN: 0975-8925.
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“Factors influencing the sale of insurance products in
Kerala”,
i-managers’ Journal of Management, Vol.5, No.3,
December 2010- February 2011 (ISSN: 0973-5054)
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"The role of Information Communication Technology for
women empowerment and poverty eradication in Kerala”,
Asia Pacific journal of Research in Business
Management,
Vol.1, Issue.2, November 2010 (ISSN: 2229-4104)
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“Integration of emotional intelligence in the teacher
education curriculum”, in the
compendium of abstracts, International conference on
adaptability and responsiveness in teacher
education,
Trivandrum, June 2010.
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“Impact of Advertising on the Entrepreneurial ventures”,
faculty column, indianmba.com, December 2007.
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“Marketing of Insurance Products in the Indian Context:
Issues & Challenges in the Wake of Private Sector
Participation",
Knowledge zone journal, Coolavenues.com, April
2007.
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“Indian insurance sector: $ 60 billion industry by 2010
and a perspective of life insurance distribution in
India”,
souvenir of 4th International Conference on Small and
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Greece, August 2007.
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“Houseboat Entrepreneurship in Kerala: Issues &
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Knowledge zone journal, Coolavenues.com,
September 2007.
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“Entrepreneurship issues and challenges in Kerala and
the role of University of Kerala in fostering an
Entrepreneurial culture and the need for
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Faculty column, indianmba.com
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“The Subsidy Package Under Cluster Development for the
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“Corporate Social responsibility – Ethical conundrums by
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Sree Jayawardhanapura University, Colombo, 2005.
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“Consumer Promotions: A Case Study of Cadbury's”,
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Softdrinks Markets: Case of Kenya and India
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“Experiential retailing as a strategic tool for retail
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conceptual approach”,
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2012 (ISSN: 0974-2956)
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“Fisheries- a mitigating food source and its
socio-economic impact in Kerala”,
ESRI journal (Journal of Economics and Social
Research),
Vol.3, January 2012 (ISSN: 0975- 7635)
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“Economic development- a case study of Kudumbasree
samajra VKC model using value chain approval”,
ESRI journal (Journal of Economics and Social
Research),
Vol.3, January 2012 (ISSN: 0975-7635)
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“Brand management of Ayurvedic pharmaceutical products
in Kerala”,
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January,2012, (ISSN: 0975-3621)
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“Brand communication: Has “word of mouse” (viral
marketing) superceded “Word of mouth”? Case of youth
target audience in Kerala”,
Commerce and Management Explorer, Vol.2, No.1,
January 1, 2012 (ISSN: 2230-9187)
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“Entrepreneurship among Women in Kerala- Case study on
technology as a resource mobilization and conception
through Kudumbasree Initiative”, OORJA
Journal of Management, Vol. 9, No.2, May-August
2011 (ISSN: 0974-7869)
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“A study on the factors influencing the selection of
insurance policies in Kerala”,
KEGEES journal of Social Science, Vol.3, No.2,
July 2011 (ISSN: 0975-3621)
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“An evaluation of ICT based projects in Kerala and its
viability in other states of India”, abstract of the
doctoral dissertation by CS Siva Prakash,
KEGEES journal of Social Science, Vol.3, No.2,
July 2011 (ISSN: 0975-3621)
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“Management programs: A study on the industry
institution interaction in India”,
HEF Indian journal of Higher Education, January-
June 2011 (ISSN: 0976-1314)
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“Entrepreneurial persona among women entrepreneurs-An
Analysis”, Journal of B- Research, Vol.8,
January- June 2011, (ISSN: 0974-5920)
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“Enterprise development and sustainability – Role of
Entrepreneurship education for women”,
Organisational Management, Vol. XXVI, No.1,
(ISSN: 0975-699X), pp. 45-49.
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“Issues on outsourcing knowledge”, Management dynamics,
journal of Management, Alagappa University,
Vol.2, No.2, July-December 2010.
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“Role of Social entrepreneurs in bridging the Digital
and Knowledge gap in Kerala”,
Review of Social Sciences, Vol.XI, No.1,
January-June 2010. (ISSN: 0974-9004)
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“Corporate Social Responsibility”, Proceedings of the
UGC National seminar on Corporate Social Responsibility
in the Unfolding Business Scenario,
SG College, Kottarakkara, August 2010.
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“Women technopreneurship in Kerala- Key challenges and
suggestions”, Management trends, Vol.7, No.2,
September 2010 (ISSN: 0973-9203)
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Proceedings of the XXXIII
All India Accounting Conference, University of
Kerala, Trivandrum, November 2010.
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“Enterprise development and sustainability – Role of
Entrepreneurship education for women”,
Organizational Management, Vol. XXVI, No.1,
(ISSN: 0975-699X), pp. 45- 49.
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Proceedings of the National conference on Total Quality
management in Management education,
Alagappa University, Karaikudi, March 2010.
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Proceedings of the UGC National seminar on Corporate
Social Responsbility in the Unfolding Business Scenario,
SG College, Kottarakkara, August 2010.
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Proceedings of the XXXIII All India Accounting
Conference,
University of Kerala, Trivandrum, November 2010.
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“Role of Social entrepreneurs in bridging the digital
and knowledge gap in Kerala”,
Review of Social Sciences, January-June 2010
(ISSN: 0974-9004)
-
“Role of Government in professionalizing water
resources”, B-Researcher journal, December 2010.
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“Social entrepreneurship- the need of the hour”,
Review of Social Sciences, July- December 2009
(ISSN: 0974-9004)
-
“Growth of Women's ICT Based Enterprises and the key
Challenges”,
KEGEES Journal of Social Science, Vol.II,
July-December 2009.
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“Management education in Kerala”,
TMA Times, August-September 2009.
-
“Issues in organisational structure of Damghan City,
Iran: The influence of information technology”,
Kerala University Communicator, July 2009.
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“Performance Assessment of Human Resource Functions
among Public Sector Industrial Organizations under
Manufacturing Sector in Kerala - A Systems Thinking
Perspective”,
Indian journal of Economic perspectives, June
2009.
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“Issues in international branding – case study of India
and Thailand”,
Souvenir, International seminar on Branding,
Kollam, October 2007.
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“Viewing Consumer oriented”,
Kerala Calling, August 2007
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“Toy retailing in the Indian context”,
Journal of Management, Kakathiya University,
Warangal, July-December 2007.
-
“Brand the Kerala products”, Kerala Calling, June
2007
-
“Professional management education: evolution and its
future in Kerala”,
Swarna Keralam souvenir, University of Kerala,
2007.
-
“Strategies for Human Capital: Unearthing the talent
through Entrepreneurship Education and Awareness in
Kerala", Journal of Entrepreneurship, February
2007.
-
“Viewing Consumer oriented”,
Kerala Calling, August 2007
-
“Issues in international branding – case study of India
and Thailand”,
Souvenir, International seminar on Branding,
Kollam, October 2007.
-
“Toy retailing in the Indian context”,
Journal of Management, Kakathiya University,
Warangal, July-December 2007.
-
“Professional management education: evolution and its
future in Kerala”,
Swarna Keralam souvenir, University of Kerala,
2007.
-
“Allan variance and its relevance in decision making”,
Management Trends, January- July 2007.
-
“Influence of Subsidy on the livelihood of people in
Kerala”, SRM Management Digest, January- July
2006.
-
“An appraisal of Export promotion programmes in Kerala-
The need for conerted effort”,
Review of Social Sciences,
Vol.VII, No.1, January – June 2006.
-
“Customer Perception And Experiences For Improving
Quality Of Services In KTDC Hotels”, OORJA,
IIIM Journal of Management and IT, Vol.4, issue
No.1, January- April 2006. (ISSN: 2395-6771)
-
“Cluster development- an innovative approach”,
Kerala calling, June 2006.
-
“Entrepreneurship for the modern world”,
Review of Social Sciences, January – June 2006.
-
“Managerial insights into Delegation and
decentralization in organizations”, Dreamz Souvenir,
MSN Institute of Management and Technology,
Chavara, May 2005.
-
“Economic Impact of Tourism –Use of multiplier effect as
a tool for Kerala”,
The Journal Of Business Studies, Vol.2, No.1,
December 2004.
-
“Problems and prospects of Eco-tourism”,
The Journal Of Business Studies, Vol.2, No.1,
December 2004(abstract).
-
“Management Education in India – opportunities galore”,
Deepika Campus, November 2004.
-
“A study on Personal effectiveness of Managers with
respect to Motivation and Self Confidence”,
The Journal Of Business Studies, Vol.1, No.1,
July 2004.
-
“Health tourism – relevance and importance of Kerala as
a destination”,
Review of Social Sciences, January –June 2004.
-
“A Comparative Theoretical Analysis Between
Organisational Development And Advanced Behavioral
Sciences”, Oorja,
IIIM Journal of Management and IT, Vol.2, issue
No.1, January- April 2004. (ISSN: 2395-6771)
-
“Growth of Telecom Services in India”, Zoomer, Journal
of Department of Management Studies,
N.M. College, Marthandam, September 2003.
-
“A Study on Personal Effectiveness of Managers with
Respect to Motivation & Self Confidence”,
Review of Social Sciences,
July 2003
-
“Technology and Entreprenuership opportunities in the
globalised scenario”,
NIPM Silver Jubilee Souvenir , September 2002.
-
“Technology impetus”, HRD times, April 1999.
-
“The management of Human errors”,
HRD times, September 1998.
-
“The paradox of pricing services”,
MSPI Management Review, March-April 1998.
-
“Planning and structuring sales”, Brand summit special
edition,
The Hindu- leading Indian national daily
newspaper,
19 February 1997.
-
” Indian rural entrepreneurship”,
HRD times, December 2000.
-
”Distinctive capabilities for success in the pharma
market”, Pharma Business, 3 November 2000.
-
“Rural marketing to the fore in the pharmaceutical
industry”, Pharma Business, 24 November 2000.
-
“Event management- jostling for focus”,
HRD times, January 2000.
-
“Does size matter in the pharmaceutical industry?”,
Express Pharma pulse, 15 June 2000.
-
“Management of ICT in Higher Education in India –
Upgrading standards to face international competition”,
East African Journal of Information Sciences,
Vol.1, issue 1, July- December 2007, pp11-22
(ISSN:1995-1442).
Back to Top
Conference Papers:
Advisory board membership in conferences:
-
Advisory board member, International Conference on
Management and Entrepreneurship (ICOME 2022), Open
University of Srilanka, 2022
-
Organising committee member, “International Cooperative
Alliance Asia Pacific Committee on Cooperative Research
(CCR)”, Trivandrum 17th -18th December 2020.
-
Scientific committee member, ICMarkTech20, The 2020
International Conference on Marketing and Technologies,
Lisbon, Portugal, 8th -10th October 2020.
-
Advisory board member, International conference on
Emerging trends in Banking and Financial technology,
Pondicherry University, 27th-29th February 2020.
-
2nd International Scientific E-Conference 2015, Texila
American University, 2015.
-
International Conference On "Emerging Paradigms In
Management Research", Mother Teresa Womens University
and Vivekananda Group of Insitutions, Tiruchengode,27th
and 28th Feb, 2014
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Advisory committee member, Third National conference on
Recent advancement in business practices, Nehru Group of
Institutions, Coimbatore, 21st March 2014.
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National conference on Manufacturing and Logistics
Management, Malaviya National Institute of Technology,
Jaipur, 8-9th March, 2013.
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“International conference on synchronizing management
theories and business practices: Challenges ahead”,
Annamalai university in association with Putra Intelek
International college, Malaysia, 27th-29th July 2012.
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