Articles

Articles published (274):

UGC CARE articles (57):


Group 1 (26):

  • “Workforce Engagement: Challenges faced by the life insurance sector of India“, IPE Journal of Management Volume 14, No 13, January-June 2024 (ISSN 2249-9040), (UGC-CARE)
  • “Innovations in HRM: Green Human Resource Management to the fore“, IPE Journal of Management Volume 14, No 13, January-June 2024 (ISSN 2249- 9040), (UGC-CARE)
  • “Maximising talent: Driving organizational excellence through potential human resources in the job market“, IPE Journal of Management Volume 14, No 13, January-June 2024 (ISSN 2249-9040), (UGC-CARE)
  • “Recent trends and innovations in the procurement and distribution of food grains in Food Corporation of India (FCI) “, IPE Journal of Management Volume 14, No 13, January-June 2024 (ISSN 2249-9040), (UGC-CARE)
  • “Ecotourism And Indigenous Community Well-Being: The Case Of Mannan And Paliyan In Periyar Tiger Reserve”, IPE Journal of Management Volume 14, No 13, January-June 2024 (ISSN 2249-9040), (UGC-CARE)
  • “HRM Practices in the Insurance Sector of India: Challenges and Opportunities”, Rabindra Bharati Journal of Philosophy, Vol. : XXIV, No:05, (ISSN : 0973-0087), 2023 (UGC-CARE)
  • “Diverse roles of HR managers: A study with reference to industrial sector of Kerala”, Kanpur Philosophers- International Journal of Humanities, Law and Social sciences, Vol.X, Issue I (M), (ISSN: 2348-8301), 2023. (UGC-CARE)
  • “Physical well being of employees: A study with respect to Informational Technology sector”, Kanpur Philosophers- International Journal of Humanities, Law and Social sciences, Vol.X, Issue I (M), (ISSN: 2348-8301), 2023. (UGC-CARE)
  • “Gender influence on the new normal and career-family balancing among IT professionals in Kerala”,South Indian Journal of Social sciences, Vol.XXI, No.38, January-June 2023. (ISSN: 0972 – 8945) (UGC-CARE)
  • “A study on worker participation in Management among large scale manufacturing industries”, Shodhsamhita, Vol. IX, Issue 1(I), 2022-23 (ISSN: 2277-7067) (UGC-CARE)
  • “Quality of Worklife: A study on the significance of location of women entrepreneurs in the small scale sector in Kerala”, South Indian Journal of Social sciences, Vol.XX, No.8, July-December 2022. (ISSN: 0972 – 8945) (UGC-CARE)
  • “Sports leadership among coaches- Literature study in the Indian context”, MuktShabd journal, Vol. X, Issue V, May 2021 (ISSN:2347-3150) (UGC-CARE)
  • “Coaching leadership and athlete satisfaction- Literature study in the Indian context”, MuktShabd journal, Vol. X, Issue V, May 2021 (ISSN:2347-3150) (UGC-CARE)
  • “Innovations in Telecom industry and budgetary practices in India”, Our Heritage journal, Vol.68- issue 48, January 2020 (ISSN:0474-9030) (UGC-CARE)
  • “Place branding: Future prospects of Tourism and Foreign investment”, Our Heritage journal, Vol.68- issue 1, January 2020 (ISSN:0474-9030) (UGC-CARE)
  • “VRS IN BSNL & Business Models, Innovative Source Of Finance For Scaling Business Operations In Telecom Industry In India”, Our Heritage journal, Vol.68- issue 18, January 2020 (ISSN:0474-9030) (UGC-CARE)
  • “Income generation by Eco development committees in Sabarimala: institutional and economic perspective from Periyar Tiger Reserve, Kerala”, Our Heritage journal, Vol.68- issue18, January 2020 (ISSN:0474-9030) (UGC-CARE)
  • Best Academic of the Year 2008, Amity University (India’s largest private University)
  • “Total quality management in pharmaceutical industry: with respect to green innovation”, Journal of the Gujarat Research Society, Vol.21, issue 8, November 2019. (ISSN:0374-8588) (UGC-CARE)
  • “Impact of innovations in Telecommunications on Green economy and sustainable development”, Journal of the Gujarat Research Society, Vol.21, issue 8, November 2019. (ISSN:0374-8588) (UGC-CARE)
  • “Marketing failures- lessons from Indian corporates”, Third Concept-An international journal of ideas, April-May 1999. (ISSN: 0970-7247) (UGCCARE)
  • “Challenges facing Indian Pharmaceutical industry”, Third Concept-An international journal of ideas, February 1999. (ISSN: 0970-7247) (UGC-CARE)
  • “Trends in services Marketing”, Third Concept- An international journal of ideas, January 1998. (ISSN: 0970-7247) (UGC-CARE)
  • “Broadcast Media and the middle class”, Third Concept - An international journal of ideas, August 1997. (ISSN: 0970-7247) (UGC-CARE)
  • “Action-Attitude model for global brand building- An insight for Indian companies”, The Indian Journal of Commerce, July-September 2007(ISSN: 0019-512X ) (UGC-CARE)
  • “WTO, IPR and its impact on the Indian pharmaceutical industry”, abstract published in The Indian Journal of Commerce, Annual issue, 2009. (ISSN: 0019-512X ) (UGC-CARE)
  • “Entrepreneurship as a remedy to counter recession and turbulent times”, abstract published in The Indian Journal of Commerce, Vol.63, No.2, April-June 2010 (ISSN: 0019-512X )(UGC-CARE)
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Group 2 (31):
  • “ A study on the use of technology by women entrepreneurs in small scale sector in Kerala”, Neuro Quantology, Vol.22, Issue 12, October 2022 (ISSN: 1303-5150) (Scopus indexed)
  • “Impact of Digital Diversity in the global business environment”, Ed. Internet of Things, Artificial intelligence and Digital Diversity in Corporate Restructuring, Richa Goel etal, Nova Science Publishers, New York, ISBN: 9798886970746 (Scopus indexed)
  • “Accreditation of hospitals: Assuring Quality health care for medical tourism in India”, PalArch’s journal of Archaeology of Egypt/Egyptology, ISSN: 1567-214x,17(7),2020 (Scopus indexed)
  • “Impact of mobile banking on customer satisfaction: A study with reference to Addis Ababa, Ethiopia”, The Seybold Report, Vol.15, No.12, 2020 (Scopus indexed)
  • “Baby care products, Health and Hygiene Concerns- Learning for Marketers Post Covid 19”, International Journal of Advanced Science and Technology,ISSN: 2005-4238 pp. 12565-12569, Vol.29, July 2020 (Scopus indexed)
  • “Alternative Banking Delivery Channels in India and Customer Delight – A Comparison between Public and Private Sector Banks in India”, TEST engineering and management, The Mattingley Publishing Co., March - April 2020 ISSN: 0193-4120 (Scopus indexed)
  • “Medical tourism in modern medicine: A Kerala perspective”, TEST engineering and management, The Mattingley Publishing Co., March - April 2020 ISSN: 0193-4120 (Scopus indexed)
  • “Changing paradigms of Indian Food Tech Landscape – Impact of Online Food Delivery Aggregators”,International journal of Food System Dynamics 11 (2), 2020, ISSN: 1869-6945 (Scopus indexed)
  • “Digital food delivery apps revolutionizing food products marketing in India”, International journal of Recent Technology and Engineering (IJRTE), ISSN:2277-3878, Volume 8, Issue 2S6, July 2019 (Scopus indexed)
  • “Online marketing of baby care products in India”, International journal of Recent Technology and Engineering (IJRTE), ISSN:2277-3878, Volume 8, Issue 2S6, July 2019 (Scopus indexed)
  • Export promotion programmes in Kerala- Fillip to the sectors needed”, International journal of Marketing and Management Research, Vol.10, Issue 2, February 2019, ISSN: 2229-6883, Impact Factor:6.544 Scopus indexed Id: A24C42219E74FAC1
  • “Labour welfare and theoretical treatise in the context of emerging role of Human resources management in corporate sector”, Asia Pacific journal of management, ISSN : 2229-4104, Impact Factor – 6.737 Scopus indexed Id : 14999DAEA0F55A14
  • “Human relations factors in Organisational climate- A comparative study of public and private organsiations in Kerala”, International journal of applied business and economic research (ISSN: 0972-7302), Vol.15, April 2017. (H index: 8, IF: )Scopus indexed (UGC approved 2551)
  • “Customer awareness analysis private life insurers in India- Learning from Kerala”, International journal of Marketing and Management Research, Vol.2 (2011), Issue no.4 (April) (ISSN: 2229-6883) (Scopus Id : A24C42219E74FAC1)
  • “Training needs analysis for e-governance implementation in Kerala”, International Journal Of Applied Economic Research (ISSN: 0972-7302), Vol.15, April 2017. (H index: 8, IF: ) Scopus indexed (UGC approved 2551)
  • “Women empowerment: ICT enterprises”, SCMS journal of Indian Management, January-March 2011, VolVIII, Issue no.I. (ISSN:0973-3167) (UGC approved) (SCOPUS indexed) (UGC No: 62718)
  • "The Impact of IT on organizational structure: The case study of Damghan city in Iran", Journal of Business Administration, IBA, University of Dhaka, Bangladesh, Vol.34, No.3&4, July-October 2008, ISSN 1680-9823. (Scopus indexed)
  • "Corporate social responsibility: Ethical conundrums with respect to multinational corporations in India”, Asia Pacific Social Science Review, Volume 6, Number 1, June 2006, pp21-29. (ISSN:0119-8386) (Scopus indexed)
  • “An insight into product deletion practices in the Indian Context”, SCMS Journal of Indian Management, (ISSN: 0973-3167) Vol.1, Number 1, January –March 2004. (SCOPUS indexed) (UGC approved: 62718)
  • “Emotionally intelligent teacher”, Yojana, November 2009.(ISSN:00440515) (Scopus indexed) (UGC approved: 25173)
  • “Joint Sales promotions in India- Innovations beckon”, The Indian Journal of Marketing, Vol.37, issue 5,May 2007. (ISSN: 0973-9203)(Scopus indexed-UGC approved :20802)
  • ” Pricing paradigms in the Indian context”, Indian Journal of Marketing, May-June 2001. (ISSN: 0973-9203)(Scopus indexed-UGC approved :20802)
  • “Training and development in the Pharmaceutical industry”, Indian journal of Pharmaceutical Education, Dec’96-Feb’97. (ISSN:00195464) (Scopus indexed) ( UGC approved:20842)
  • “Inbound Medical Tourism - Possibilities & Strategies for the Development of Tourism in India”, GIS Science journal ISSN: 1869-9391,pp717-726, Vol.7, issue.11, 2020 (Scopus indexed)
  • “Factors Influencing The Practice Of Emarketing Through Web Channels In Ethiopia”, Journal of Xi'an University of Architecture & Technology, ISSN: 1006-7930, Vol XI, Issue XII, 2019 (Scopus indexed)
  • “Impact Of Labour Welfare Measures On Economic Factors: Among Unorgnised Construction Workers In Kerala”, Journal of Xi'an University of Architecture & Technology, ISSN: 1006-7930, Vol XI, Issue XII, 2019 (Scopus indexed)
  • “Logistics management practices in FMCG and consumer durables sector in Kerala- An empirical study”, Journal of Xi'an University of Architecture & Technology, ISSN: 1006-7930, Vol XI, Issue XII, 2019 (Scopus indexed)
  • “Relationship between emotional intelligence and performance among software professionals in Kerala”, GIS Business, ISSN: 1430-3663, Vol-14-Issue-6-November- December-2019 (Scopus indexed)
  • “A systemic approach to strategies for green innovative products”, Restaurant business- journal of management studies, ISSN:0097-8043, Vol.118, issue-8, August 2019 (Scopus indexed 4900152405)
  • “Relationship between consumer behaviour and ecological belief towards green food product”, Restaurant business- journal of management studies, ISSN:0097-8043, Vol.118, issue-8, August 2019 (Scopus indexed 4900152405)
  • “Factors affecting green purchase behaviour of the customers of two wheelers and three wheelers in Kerala”, Restaurant business- journal of management studies, ISSN:0097-8043, Vol.118, issue-7, July 2019 (Scopus indexed 4900152405)
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UGC- approved and Peer reviewed articles (86):
  • “Responsibilities and limitations of the Resident Welfare Associations (RWA) in India”, Interscience Management Review, Vol.7, issue 1, 2023.
  • “Supply Chain Management in the Indian Food Industry Kerala”, Management innovator, Vol.15, No.2, July-December 2022 (ISSN: 0974-6749) (UGC listed:64086)
  • “Multinational Banking in India - Future Trends”, Management innovator, Vol.15, No.2, July-December 2022 (ISSN: 0974-6749) (UGC listed:64086)
  • “The impact of blockchain in banking and financial services”, i-manager’s journal of management, Vol,17, No.1,June-August 2022.
  • “Relevance of automation in performance management in India”, Journal of Emerging Technologies and Innovative Research, Vol. 9, Issue 4, April 2022 (ISSN: 2349- 5162)
  • “The critical role of real estate sector in India with reference to COVID19”, International journal of creative research thoughts (IJCRT), Vol.10, Issue 3, March 2022.
  • “Consumer Engagement On Premium Cars In Kerala, India”, KICMA Reach, (ISSN: 2395-0293), Vol. 8, No.1, January-June 2022.
  • “Impact of Higher Education on Indian Agriculture in the Digital Era”, HEF Indian Journal of Higher Education, Higher Education Forum (HEF), ISSN- 0976-1314, Volume XIII- Issue I, January-June 2022. Pg. No: 23-34.
  • “ A study on post covid impact on environment sustainability of manufacturing industries in Kerala”, International Journal of Creative Research Thoughts, Vol.10, Issue 1, 2022. (ISSN: 2320-2882)
  • “Emerging Reforms and Challenges on Human Resoure Practices Among HEI’s in India”. HEF Indian Journal of Higher Education, Higher Education Forum (HEF), ISSN- 0976-1314, Volume XIII- Issue I, January-June 2022. Pg. No: 68-75.
  • “The critical role of real estate sector in India with reference to Covid 19”, International journal of creative research thoughts, Vol10, Issue 3, March 2022 (ISSN: 2320-2882)
  • “India@75: Growth,Development, Sustainability and Challenges of Cooperative Agricultural Society”, NCHF Bulletin, Volume XXXV, No.5-6, November-December, 2022.Pg. No: 27-32.
  • “Trends and innovations in digitalization in the workplace in India”, Indian journal of Training & Development, Vo.51, No.$, October-November 2021.
  • “Development of Socio Economic Amelioration in India Through Cooperative Housing Society”, NCHF Bulletin, Special Issue, Volume XXXIV, No.5-6, November- December, 2021.Pg. No: 13-17 &22.
  • “Post-Covid 19 Consequences on Small-Scale Industries in the development of Entrepreneurship in India”, Management innovator, Vol.14, No.1, January-June 2021(ISSN: 0974-6749) (UGC listed:64086)
  • “Skills Of Managers In 2025 - It Sector Of Technopark At Kerala”, Management innovator, Vol.13, No.2, July-December 2020 (ISSN: 0974-6749) (UGC listed:64086)
  • “An Analysis On The Role Of Product Managers In Indian Pharmaceutical Industry”, Management innovator, Vol.13, No.2, July-December 2020 (ISSN: 0974- 6749) (UGC listed:64086)
  • “A study of the profile of women entrepreneurship in the organized sector in Kerala”, Primax International journal of Commerce and Management Research, ISSN: 2321-3604, Impact Facotr: 7.184, Special issue, August 2019 (UGC Approved- 64650)
  • “An overview of FDI policy reforms and its impact on the Indian retail sector”, Primax International journal of Commerce and Management Research, ISSN: 2321-3604, Impact Facotr: 7.184, Special issue, August 2019(UGC Approved- 64650)
  • “A study on the attitude of stakeholders in professionalizing water resources in the state of Kerala”, Journal of Management Research and Analysis (JMRA), ISSN: 2394- 2770, Impact Factor: 6.303, Volume 06 Issue 2(Special Issue), March 2019 (UGC Approved- 63796)
  • “Prompt corrective Action (PCA) in Banks- An analysis”, Journal of Management Research and Analysis (JMRA), ISSN: 2394-2770, Impact Factor: 6.303, Volume 06 Issue 2(Special Issue), March 2019 (UGC Approved- 63796)
  • “Strategic marketing in Indian Pharmaceutical industry- Focus on marketing planning”, Journal of Management Research and Analysis (JMRA), ISSN: 2394-2770, Impact Factor: 6.303, Volume 06 Issue 2(Special Issue), March 2019 (UGC Approved- 63796)
  • “The emerging relational perspective on tourism marketing networks and alliances”, Journal of Management Research and Analysis (JMRA), ISSN: 2394-2770, Impact Factor: 6.303, Volume 06 Issue 2(Special Issue), March 2019 (UGC Approved- 63796)
  • “A study on impact of consumer behavior with internet marketing and website design”, International journal of Management, IT and Engineering, Vol. 9 Issue 2(1), February 2019, ISSN: 2249-0558 Impact Factor: 7.119 (UGC approved - 46823)
  • “Environment Health and Safety (EHS) with Respect to Total Quality Management (TQM) in Pharmaceutical Industry”, Management innovator, Vol.12, No.1, January- June 2019 (ISSN: 0974-6749) (UGC listed:64086)
  • “Management Of Innovations In Telecom Industry In India”, Management innovator, Vol.11, No.1&2, January- December 2018 (ISSN: 0974-6749) (UGC listed:64086)
  • “Employee motivation as strategy to Indian economic development: Implications for counseling”, Management innovator, Vol.11, No.1&2, January- December 2018 (ISSN: 0974-6749) (UGC listed:64086)
  • “Factors influencing the producer’s market channel choice in Fruits supply chain: A study in Kerala state, India”, International journal for research in Engineering, Application and Management (IJREAM), ISSN:2454-9150, Special issue-ICBSSRTI – December 2018. Impact Factor: 4.438(UGC Approved- 64077)
  • “Impact of mobile banking on customer satisfaction: A study with special reference to Addis Ababa, Ethiopia”, International journal for research in Engineering,29 Application and Management (IJREAM), ISSN:2454-9150, Special issue-ICBSSRTI – December 2018. Impact Factor: 4.438(UGC Approved- 64077)
  • “A study on service quality gap of KSRTC using SERVQUAL model”, International Research journal of Management Science and Technology, Vol.9, Issue 4 (Year 2018), ISSN:2250-1959 (UGC Approved: 47959) Impact factor:3.14
  • “Women empowerment through social entrepreneurship activities in Kerala: A case study of She Taxi”, International journal for research in Engineering, Application and Management (IJREAM), ISSN:2454-9150, Special issue-ICBSSRTI –December 2018. Impact Factor: 4.438(UGC Approved- 64077)
  • “Investor awareness on the capital market instruments in India- An empirical study”, International research journal of Management, Science and Technology, Vol 9 Issue 3 [Year 2018], ISSN 2250 – 1959,(UGC approved -47959)
  • “Perception of Households on E-Waste Management in Tamilnadu”, International journal of Engineering, Technology ,Science and Research, (ISSN: 2394-3386), Vol.4, Issue.9, September 2017. (UGC approved- IF:2.120)
  • “Management education- a concerted effort needed”, Management Researcher, Vol.XXIV, No.2, July- Septemeber 2017 (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Digital banking: the way to cashless India”, Management Researcher, Vol.XXIV, No.1, August 2017 (ISSN: 2230-8431) (UGC listed: 63925)
  • “Sustainable product development and value creation in a Tourist destination”, Management Researcher, Vol.XXIV, No.1, August 2017 (ISSN: 2230-8431) (UGC listed: 63925 )
  • “A study on components and processes in smart cities”, Management Researcher, Vol.XXIV, No.1, August 2017 (ISSN: 2230-8431) (UGC listed: 63925)
  • “A comparative study of customer satisfaction on e-banking products- The case of Addis Ababa and Trivandrum”, Management Researcher, Vol.XXIV, No.1, August 2017 (ISSN: 2230-8431) (UGC listed: 63925 )
  • “Sustainable product development and value creation in a tourist destination”, Management innovator, Vol.10, No.1, January- June 2017 (ISSN: 0974-6749) (UGC listed:64086)
  • “Organized Retailing In India - Are The Consumers And Employees Imposing Challenges on the Retailers?”, Management innovator, Vol.10, No.1, January- June 2017 (ISSN: 0974-6749) (UGC listed:64086)
  • “Impact of demonitisation of Indian bank notes 2016 and shift to digital banking”, Management innovator, Vol.9, No.2, July-December 2016 (ISSN: 0974-6749) (UGC listed:64086)
  • “Training need analysis for government departments-A critical evaluation”, Management innovator, Vol.9, No.2, July-December 2016 (ISSN: 0974-6749) (UGC listed:64086)
  • “Capacity building for e-governance: Attitudinal competence- literature revisited”, Management innovator, Vol.9, No.1, January- June 2016 (ISSN: 0974-6749) (UGC listed:64086)
  • “A critical assessment of literature on Kudumbasree and Janasree”, Management Researcher, December 2015. (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Brand extension in Indian Banks- An empirical study”, Management Innovator, July- December,2015. (ISSN: 0974-6749) (UGC listed:64086)
  • “A study on the factors influencing the organisational climate in public sector organisations in Kerala”, International Research journal of Human resources and Social sciences, Vol.2, issue 11, (ISSN-2394-4218), November 2015. (IF:2.561) (UGC listed- 49194)
  • “Attitudinal and Behavioural change- An imperative factor in designing energy conservation programmes in rural sector”, Management Researcher (ISSN: 2230- 8431) ( UGC listed: 63925)
  • “Marketing issues in women entrepreneur businesses- A study with respect to Kerala”, Management Innovator, January- June,2015. (ISSN: 0974-6749) (UGC listed:64086)
  • “Energy Policy And Outlook: An Introspection In The Indian Context”, Management Innovator, January- June, 2015. (UGC listed:64086)
  • “Attitudinal and Behavioural change- An imperative factor in designing energy conservation programmes in the rural sector”, Management Researcher, Vol.XXI, No.2, October 2014. ( UGC listed: 63925)
  • “ Green marketing: An empirical investigation on customer behaviour of automobile industry”, Management Researcher, Vol.XX, No.3, January- March 2014 (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Social marketing: The need of the hour”, Management Innovator, Vol.7, No.1, January 2014. (ISSN: 0974-6749) (UGC listed:64086)
  • “Innovative practices in Effective learning using technology and the role of a faculty facilitator”, Management Researcher lead article, Vol.XX, No.1, July-September 2013 (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Study on work life balance among the executives in IT industry with special reference to Technopark, Trivandrum, Kerala”, Asian journal of multidimensional research, Vol.2 Issue 3, March 2013, ISSN 2278-4853. (IF:4.708) (UGC approved- 47638)
  • “An analysis on the impact of brand name,price and promotion on the brand loyalty: Case of soft drinks consumers in Kenya and India”, Commerce and Business Researcher, Vol.5, Issue 3&4, July1- December 31, 2012 (ISSN: 0976-4097) (UGC Listed)
  • “Relationship between Marketing and Buddhism- An analysis of eight fold path”, Srusti Management Review, Vol.V,Special Issue-I, January 2012. (ISSN:0974-4274) (UGC approved)
  • “SHGs and socio-economic empowerment: A descriptive analysis based on Kudumbashree project in Kerala” .International Journal of Business and Management Tomorrow, 2(2), 1-10, 2012, (ISSN: 2249-9962)
  • “Women ICT based Enterprises in Kerala: Analysis on Sales Performance, Agency Support and Stakeholders Relationship”, i-manager’s journal on management, Vol. 6, No.3, December 2011- February 2012. (ISSN: 2230-715X )(UGC listed-43634)
  • “Demographic and financial impetus among women ICT enterprises in Kerala”, Commerce and Business Researcher, Vol.4, Issue 1 &2, July- December 2011.(ISSN: 0976-4097) (UGC listed: 63950)
  • “Stress management among the employees in Manufacturing sector- A case study from Kerala”, Management Innovator, July- December 2011.(ISSN: 0974-6749) (UGC listed:64086)
  • “Changing roles of Women and the implications in retail strategies”, Srusti Management Review, Vol.IV, Issue-III, April 2011. (ISSN:0974-4274) (UGC listed: 46065)
  • “Experiential retailing in the Indian context- A conceptual approach”, Srusti Management Review, Vol.IV, Issue-III, April 2011. (ISSN:0974-4274) (UGC listed: 46065)
  • “Changing roles of Women and the implications in retail strategies”, Srusti Management Review, Vol.IV, Issue-III, April 2011. (ISSN:0974-4274) (UGC listed: 46065)
  • “An insight into the international marketing of marine products from Kerala- A theoretical perspective”, Annamalai Journal of Management, Vol.5, Issue-1, February 2011,(ISSN: 0974-0406). (UGC listed:46897)
  • “Changing Roles of Women and the implications on retail strategies”, Srusti Academy of Management journal, Special issue, April 2011. (ISSN:0974-4274) (UGC listed: 46065)
  • “Experiential Retailing in the Indian context – A conceptual approach”, Srusti Academy of Management journal, Special issue, April 2011(ISSN:0974-4274) (UGC listed: 46065)
  • “Marketing of shrimp feeds in kerala- marketing mix analysis” Srusti Academy of Management journal, Special issue, April 2011 (ISSN:0974-4274) (UGC listed: 46065)
  • “An insight into the brand management of shrimp feeds marketing”, Srusti Academy of Management journal, Special issue, April 2011 (ISSN:0974-4274) (UGC listed: 46065)
  • A study on the customer perception of green automobile companies in green marketing”, Management Innovator, January-June 2011.(ISSN: 0974-6749) (UGC listed:64086)
  • “Life insurance marketing in India: The role of distribution channels”, Management innovator, Vol.3, No.2, July-December 2010 (ISSN: 0974-6749) (UGC listed:64086)
  • “Awareness and opinion regarding the impact of deregulation of the petroleum sector”, Management innovator, Vol.2, No.1, January-June 2009 (ISSN: 0974-6749), pp. 77-82. (UGC listed:64086)
  • “A study on problems faced by women technopreneurs in Kerala”, Management innovator, Vol.2, No.1, January-June 2009 (ISSN: 0974-6749), pp. 83-95. (UGC listed:64086)
  • “A conceptual analysis on the stress management and the follow up in organizations”, Management Innovator, January-June 2010 (ISSN: 0974-6749) (UGC listed:64086)
  • “Life insurance marketing in India: the role of distribution channels:, Management Innovator, July- December 2010 (ISSN: 0974-6749) (UGC listed:64086)
  • ““Integrated marketing communication –issues and challenges”, Manage –journal of management, January 2008. (UGC listed: 63872)
  • “FMCG- Consumer promotions in the confectionary market”, Management Researcher, Vol. XI, No.3&4, January- June 2005. (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Customer Relationship Management as a tool in Marketing – a point to ponder”, Management Researcher, Vol.X, issue.3&4, January – June 2004. (ISSN: 2230-8431) ( UGC listed: 63925)
  • “A study on creativity as a critical success factoring organizational excellence”, Management Researcher, Vol. IX, issue 3&4, January –June 2003. (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Advertising campaign planning in the Indian context”, Management Researcher, January- March 2001. (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Effective brand building in the global context”, Management Researcher, April-June 2001. (ISSN: 2230-8431) ( UGC listed: 63925)
  • ” A prognosis on the micro management programmes in the management curriculum”, Indian Journal of Management and Strategy, (ISSN: 0973-9335) April-June 2001. (UGC listed: 28603)
  • ”Market segmentation key to services”, Indian Management-An All India Management Association (AIMA) journal, December 2000. (ISSN:00195812) (UGC approved: 41861)
  • “Recruitment advertising- Print as a powerful media”, Indian Journal of Management and Strategy, (ISSN: 0973-9335) January-March 1999. (UGC listed: 28603)
  • “NBFC’s – Building castles in the thin air?” Management Researcher, January –March 1999. (ISSN: 2230-8431) ( UGC listed: 63925)
  • “Employee turnover- Reasons and trends”, Indian journal of Management and Strategy, April-June 1997. (ISSN: 0973-9335) (UGC listed: 28603)
  • “Techno-management programme for the technically qualified”, Management Researcher, July- December 1997. (ISSN: 2230-8431) ( UGC listed: 63925)
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Conference Papers:

Advisory board membership in conferences:
  • Advisory board member, International Conference on Management and Entrepreneurship (ICOME 2022), Open University of Srilanka, 2022
  • Organising committee member, “International Cooperative Alliance Asia Pacific Committee on Cooperative Research (CCR)”, Trivandrum 17th -18th December 2020.
  • Scientific committee member, ICMarkTech20, The 2020 International Conference on Marketing and Technologies, Lisbon, Portugal, 8th -10th October 2020.
  • Advisory board member, International conference on Emerging trends in Banking and Financial technology, Pondicherry University, 27th-29th February 2020.
  • 2nd International Scientific E-Conference 2015, Texila American University, 2015.
  • International Conference On "Emerging Paradigms In Management Research", Mother Teresa Womens University and Vivekananda Group of Insitutions, Tiruchengode,27th and 28th Feb, 2014
  • Advisory committee member, Third National conference on Recent advancement in business practices, Nehru Group of Institutions, Coimbatore, 21st March 2014.
  • National conference on Manufacturing and Logistics Management, Malaviya National Institute of Technology, Jaipur, 8-9th March, 2013.
  • “International conference on synchronizing management theories and business practices: Challenges ahead”, Annamalai university in association with Putra Intelek International college, Malaysia, 27th-29th July 2012.
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