Principal Publications

Text Books:
No. Book title Publisher ISBN Year
1 Case studies in Supply chain and Customer management
Dr.Rishikesh Padmanabhan
Dr.K.S.Chandrasekar
Vinsa Publishing 9788196287474 2023
2 History of Management Thoughts
Dr.K.S.Chandrasekar
AM Sumi
J Asha Devi
M Al Ameen
Vijay Nicole Imprints 9788182095755 2019
3 Marketing Management-Text and cases Dr.K.S.Chandrasekar Vijay Nicole Imprints with McGraw HillEdn 9788182093843 2010, 2013- (revised), 2019 (2nd edition)
4 Occasion based marketing
Dr.K.S.Chandrasekar
Dr.Stanley George
Vijay Nicole Imprints 9788182095199 2017
5 Cases in Marketing
Dr.K.S.Chandrasekar
Dr.Rishikesh Padmanabhan
Vijay Nicole Imprints 9788182094758 2017
6 Stress and Stress Management in IT industry
Dr.C.G.Manoj Krishnan
Dr.K.S.Chandrasekar
Dr.KPV Ramanakumar
Vijay Nicole Imprints 9788182094437 2016
7 Green marketing-Consumer behaviour of automobile industry
Dr. P N Harikumar
Dr.K.S.Chandrasekar
Abhijeeth Publications 9789350741412 2014
8 Product management – Text, Applications and Cases
Dr.K.S.Chandrasekar
Himalaya Publishing House 9789350249529 2001,2011 (2nd edition)
Edited Books:
No. Book title Publisher ISBN Year
1 Agile Marketing practices:Innovations and Emerging Applications
Editors:
Dr.S.Jayadev
Dr.K.S.Chandrasekar
Dr.C. Sujatha
Infinityindica.in 9789391700010 2022
2 Business Management and Allied Disciplines: Practices, Issues and Reasearch insights
Editors:
Dr.K.S.Chandrasekar
Dr.R.Vasanthagopal
Abhijeet Publications 9789392816291 2022
3 Medley in Tourism
Editors:
Dr.S.Jayadev
Dr.K.S.Chandrasekar
Dr. D.Mavoothu
Infinityindica.in 9789391700454 2022
4 Advanced Management Research
Editors:
Dr.K.S.Chandrasekar
Archers and Elevators 9789388805889 2020
5 Brand Management Practices - Issues and Trends Editors:
Dr.K.S.Chandrasekar
Dr K Sasikumar
Himalaya Publishing House 9789350248188 2011
6 Business Transformations
Editors:
Dr.K.S.Chandrasekar
Excel Publishers 9788174469786 2011
Chapters in Books
No. Book title Chapter Publisher and ISBN Edited
1 International Mediterranean Congress Full Texts Book Artificial Intelligence andInnovations in the Indian Agriculture Sector ISBN: 978625367070 -
2 4th International Istanbul Current Scientific Research Congress Greening the Kerala University campus – Agriculture and Horticulture to the fore IKSAD, Istanbul 978-625-367-078-8 Dr.Mehet Firat BARAN etal
3 International conference on Global practice of multidisciplin ary scientific studies-IV Public Distribution System: Anti-poverty program and food security in India Turkish Republic of Nothern Cyprus 978-625-8254-18-1 Agit Ferhat Ozel etal
4 World Women Conference-V Women's Engagement in the Green Economy of Kerala Bakü Girsl University / AZERBAIJAN 978-625-8254-15-0 Dr. Ulduz GEZVİNİ
5 World Women Conference-V The power relations of gender-A social analysis Bakü Girsl University / AZERBAIJAN 978-625-8254-15-0 Dr. Ulduz GEZVİNİ
6 Advances in Business Management and Technology Re-inventing the Public Distribution System (PDS) in India Bharati Publications ISBN:9789391681401 Volume- I -
7 Facet of Economy: Yesterday, Today and Tomorrow Emerging trends in talent management practices in the Indian Banking industry with Ms. Sumi AM Infinityindica.in 9789391700140 Dr.S.Jayadev
Dr.Lekshmy Prasannan
Ms.Nabila Haniph
8 Medley in Tourism Reviving back water tourism in Kerala amid the COVID19 pandemic- A multilayer analysis 9789391700454 Dr.S.Jayadev
Dr.KS Chandrasekar
Dr.Sujata
9 Medley in Tourism Influence of rural tourism on sustainable development in Kerala- An empirical study 9789391700454 Dr.S.Jayadev
Dr.KSChandrasekar
Dr.Sujata
10 Medley in Tourism Business Tourism: An exploratory study on the business tourism of India 9789391700454 Dr.S.Jayadev
Dr.KS Chandrasekar
Dr.Sujata
11 Review of operational issues and prospects of commercial banks in the current scenario Social Banking: Beneficial impacts and challenges in India with Asha Devi J Infinityindica.in 97888194958093 Dr.S.Jayadev
Dr.Anupama R
Mr.Siju Sebastian
12 3rd International conference on Food, Agriculture and Veterinary, 19-20 June 2021 Future aspects of solar farming in Agriculture with reference to India with Al Ameen ISPEC Publishing House, Ege University, Izimir, Turkey 9786257720434 Prof. Dr. Behcet KIR
Assoc. Prof. Dr.Seyithan SEYDOSOGLU
13 3rd International conference on Food, Agriculture andVeterinary19-20 June 2021 Responsibilities of Water management in hotel industries with reference to Kerala, India with Sumi AM ISPEC Publishing House, Ege University, Prof. Dr. Behcet KIR Assoc. Prof. Dr. Seyithan
14 3rd International conference on Food, Agriculture and Veterinary19-20 June 2021 A study on agricultural banks in India with Ashadevi J ISPEC Publishing House, Ege University, Izimir, Turkey 9786257720434 Prof. Dr. Behcet KIR Assoc. Prof. Dr. Seyithan SEYDOSOGLU
15 Recent trends in e-logistics management Factors influencing the practice of e-marketing through web channels in Ethiopia Shanlax publications 9789389146707 Dr.M.Senthil
16 Recent trends in e-logistics management Logistics Management practices in FMCG and consumer durables sector in Kerala- an empirical study Shanlax publications 9789389146707 Dr.M.Senthil
17 Recent trends in e-logistics management Impact of green innovation and total quality management in pharmaceutical industry Shanlax publications 9789389146707 Dr.M.Senthil
18 Recent trends in e-logistics management Supply chain management of fruits- A comparative study on the Kerala state and zidama zone, Ethiopia Shanlax publications 9789389146707 Dr.M.Senthil
19 Recent trends in e-logistics management Innovations in Telecommunications industry in India Shanlax publications 9789389146707 Dr.M.Senthil
20 Contemporary innovations in Business and Management An empirical analysis on the socio economic background of the capital market investors in Kerala AJK Institute of Management 9789387862562 Dr. A.Lenin Jothi
21 Innovative strategies of management in the globalised era-2019 Marketing orientation-The focus for pharmaceutical companies in India Shanlax publications 9789388398671 Dr.P.Kannadas
22 Opportunities and challenges in contemporary management practices Baby and child specific product markets in Asia pacific region-A comparison between India and China Mayas Publications 9789387756496 Dr.M.Soundarapa ndian
23 Marketing management: innovations andstrategies A study on marketing mix strategies for green marketing in the Indian context 97893842987 Dr.KP Muraleedharan
24 Marketing management: innovations and strategies Green marketing for environmental protection 97893842987 Dr.KP Muraleedharan
25 E-Commerce E-commerce: Evaluation and model development for E-waste management in the Indian context 9789381723128 VHNSN College, Virudhunagar
26 Concepts of Green marketing Green marketing: A pragmatic approach with respect to sustainable marketing 978-93-81430-94- 1 Parks College
27 Concepts of Green marketing Key note address 978-93-81430-94- 1 Parks College
28 Global Economic Slowdown- opportunities and challenges, Green marketing practices of Automobile industries in Kerala Kanishka Publishers 9788184573640 Dr.SP Bansal etal
29 Sales promotional strategies Sales promotion strategies for MSME: Theoretical perspectives 9788191042658 VHNSN College, AA Magesan
30 Towards Managerial Excellence – Challenges and Choices Women ICT based micro enterprises for women empowerment and poverty eradication: A Kerala Experience MacMillan Publishers 9780230332539 Dr.P David Jawahar
31 Infrastructural development and Financing Renewable energy to the fore Kanishka Publishers 9788173914087 Dr.S.Ganesan
32 Tourism and Sustainable Economic Development Tourism policies in Indian and UK context New Century Publications 9788177080926 Dr.M.Sarangadha ran Dr.G.Raju
33 Use of Information Communication Technology Areas of application of ICT for MSME- Literature review on Women Entreprises VHNSN College 9789381723128 Dr.AA Magesan
34 Use of Information Communication Technology ICT micro enterprises in Kerala- Women empowerment through decision making and leadership qualities VHNSN College 9789381723128 Dr.AA Magesan
35 Use of 22 Information Communication Technology ICT for MSMEs study on the international development with focus on Indian Pharmaceutical industry VHNSN College 9789381723128 Dr.AA Magesan
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Books Reviewed

  • “Marketing Management – International Perspectives” – 4 Chapters reviewed for publication, Vijay Nicole Publications, Chennai
  • “New Vistas: Challenges and Prospects- Women in Informal Sector”, Dr Edwin Gnanadhas etal, Novel Corporation, Chennai
  • “Exploring issues of Women in Unorganised Sector”, Dr Edwin Gnanadhas etal, Novel Corporation, Chennai
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Management working books published

No. Subject University Course Year
1 Marketing Management Alagappa University MBA 1997
2 Marketing Management University of Kerala MBA 2006
3 Marketing Management Anna University MBA 2007
4 Business Environment University of Kerala MBA 2005
5 Strategic Management Alagappa University MBA 2001
6 Strategic Management University of Kerala MBA 2008
7 Product Management Alagappa University MBA 2001
8 Product Management University of Kerala MBA 2006
9 Sales Management Alagappa University MBA 2002
10 Human Resource Mangmt. University of Kerala MBA 2005
11 International Marketing University of Kerala MBA 2008
12 Promotional Management Alagappa University MMM 1997
13 Advertising and Promotional Management Pondicherry University MMM 1998
14 Strategic Marketing Management Alagappa University MMM 1999
15 Consumer Behaviour Annamalai University MMM 2001
16 Anatomy, physiology and Pharmacology Pondicherry University PG Diploma in Pharmaceutical Marketing 1999
17 Paradigms in pharmaceutical Industry Pondicherry University PG Diploma in Pharmaceutical Marketing 1999
18 Pharma Product Management Pondicherry University PG Diploma in Pharmaceutical Marketing 1999
19 Sales Management Pondicherry University BMM 2000
20 Advertising and Sales Promotion Management Pondicherry University BMM 2000
21 Marketing Communication Alagappa University Diploma in Sales Management 1997
22 Advertising Management Alagappa University Diploma in Sales Management 1997
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