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Research Profile

  • “A Comparative evaluation of Trimester Vs Semester Pattern of Management Education in India” – University Grants Commission - Minor Research Project, 2001.
  • “Focus on Management education – emerging scenario” – University Grants Commission grant for XIII Refresher course in Commerce and Management, Academic Staff College, University of Kerala, December 2001.
  • “Emerging trends in Indian economy –2004” – University Grants Commission grant for XVI Refresher course in Commerce and Management, Academic Staff College, University of Kerala, March 2004.
  • “Strategic Marketing management in Indian Pharmaceutical Industry” – Commonwealth Open University, U.K.
  • “Strategic management in the Indian Pharmaceutical industry –Focus on marketing strategies”, Ph.D. thesis unpublished, Alagappa University, Karaikudi.
  • “A comparative study of Kudumbasree and Janasree to eradicate poverty in the state of Kerala”, UGC for Rs.5,13,000 (awarded in 2012)
  • “An evaluation of womens ICT based projects in Kerala and its viability in other states of India” AICTE project for Rs.3,50,000.
    • Following research projects completed as External Expert for Centre for Management Development, Trivandrum:
      • “A study on Customer Service”, State Bank of Travancore, Trivandrum.
      • “Feasibility of Biotechnology project for Ernakulam District”, Committee on Science, Technology and Environment, Government of Kerala.
      • “Labour and Occupational status of Women in Kerala”, Kerala State Women’s Commission.
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Ph.D. profile: ( 64 Ph.D’s awarded and 2 PDF awarded)

PDF Main and only guide (2):
No. Name Title University Email id
1 Sabarirajan.A (Post Doctorate) A study on the international marketing of shrimp feeds University ofKerala sabarikonnayil@gmail.com
2 Merlin Thanga Joy(Post Doctorate) E-Waste management in Tamilnadu University of Kerala merlinsn08@gmail.com
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Ph.D. Main and only guide (57):
No. Name Title University Email id
1 Jyothisree.R A study on export promotion strategies in Kerala University of Kerala 09846793800 drjyothinandakumar@gm ail.com
2 Thomson Rajan Kolath A study on Brand buildingwith respect to brands from Kerala University of Kerala thomason.rajan@alliance. edu.in
3 Eby Elias A study on the professional management of water resources in Kerala University of Kerala 09447353821 (Grama panchayat President)
4 Biju Pushpan A study on brand management of ayurvedic branded pharmaceutical products in Kerala University of Kerala bindushivani@yahoo.co.in
5 K. Madanan A study on the impact of state investment subsidy for the growth and stabilization of small scale industrial units in Kerala University of Kerala madanan2001@gmail.com
6 Sabarirajan.A A study on the shrimp feeds market and its strategies in Kerala University of Kerala sabarikonnayil@gmail.com
7 Jubi.R A study on Second Generation Entrepreneurs in Kerala Sathyabama University, Chennai jubir2005@gmail.com
8 CS Siva Prakash An evaluation of womens ICT based projects in Kerala and its viability in other states University of Kerala sivaprakashcs@gmail.com
9 Hassan Foraty The impact of IT on the quality of work life of staff in Industrial organsiations in Semnan Province, Iran University of Kerala hassan.foraty@gmail.com
10 CG Manoj Krishnan Stress management among IT professionals in Technopark SCSVMV University, Kanchipuram manojkrishnancg@gmail.com
11 K Balakrishnan Integrated Business Models and its impact on organizations SCSVMV University, Kanchipuram kondath.b@gmail.com
12 Vinu Kumar CRM practices in Hospitality Industry in Kerala University of Kerala vspanicker@gmail.com
13 Resmi Augustine Marketing of life insurance products in Kerala Sathyabama University, Chennai reshmiaugustine@yahoo.com
14 P Anantha Kumara Menon A study on electricity reforms and potential: A case study of Kerala state electricity board University of Kerala pakmenon@gmail.com
15 Fatemeh Karimi Service Profit chain in Iranian Banks University of Kerala mahoor1376@yahoo.com
16 Sunil.N Human Resource Development practices in large corporate entities in Kerala University of Kerala sunilkalavoor@gmail.com
17 Krishnapriya A Study on the Relationship between Emotional Intelligence and Workplace Performance with Special Reference to the Service Sector in Kerala University of Kerala ms.krishnapriya@gmail.com
18 Bini Marin Women entrepreneurship among the students of Tuticorin and Kanyakumari district Mother Theresa Women’s University, Kodaikanal binidishore@gmail.com
19 P.N. Harikumar Green marketing practices of Automobile industry in Kerala University of Kerala sushahari@gmail.com
20 Swaminathan Radhakrishnan Impact of ICT with reference to internet and communication devices on social inter- relationships -a study on how technology impacts inter relationships in an increasingly networked society with reference to India SCSVMV University, Kanchipuram radhakrish80@yahoo.com
21 Jairo Kirwa Mise Comparative study on factors that influence brand loyalty- case of soft drinks consumers in Kenya and Kerala (India) University of Kerala jakiami@yahoo.com
22 Giju Paul A study on the HRD Practices to minimise labour turnover in Hotel Industry specific focus on Kerala MG University, Kottayam gijup@yahoo.com
23 Madhu.R A study on the backwater tourism in Kerala SCSVMV University, Kanchipuram madhumsnimt@gmail.com
24 Suma SR A Study On Green Marketing With Special Reference To FMCG Products SCSVMV University, Kanchipuram sumnath@gmail.com
25 Asha lakshmi RK Need for cultural compatibility in Human Resource Management in IT industry SCSVMV University, Kanchipuram asha@macfast.org
26 Aravind.M Customer preference towards financial derivatives with reference to south Kerala market SCSVMV University, Kanchipuram aravind.1551@gmail.com
27 KVS Raj Indian pharmaceutical marketing strategy SCSVMV University, Kanchipuram kvsraj33@gmail.com
28 Nidhi PR Women and financial planning: A case study of NRI in UAE MT University, Kodaikanal pr.nidhi@yahoo.com
29 Shameena PN A study on the scope of Retail formats in Kerala MT University, Kodaikanal shameena_pn@yahoo.com
30 Shibulal. AL A study on E-waste in Kerala- A statistical and managerial approach University of Kerala shibulal77@yahoo.co.in
31 Mohan B Nair Energy carriers for energy security of India MG University, Kottayam 09447498263 mohannairb@gmail.com
32 Santhosh Kumar K Customer centric analysis of the effectiveness of information systems in Travel industry Vels University, Chennai santhoshkk@gmail.com
33 Rishikesh Padmanabhan An empirical evaluation of brand extension strategies by Indian Banks Vels University, Chennai prishikkesh@gmail.com
34 Vinay Raj A study on community tourism and conservation of natural resources with specific reference to selected districts of Kerala Vels University,Chennai vinsrvin@gmail.com
35 Prasanna Sivagami KG Women shopping behaviour with reference to food retailing in Tamilnadu MT University, Kodaikanal prasannasivagami@gmail.com
36 Stanley George Occasion based marketing for consumer durables in Kerala MS University, Tirunelveli stanleygeorgek@gmail.com
37 Lekshmi Vijayan Consumer perception of brand repositioning in the FMCG sector in Kerala University of Kerala lekshmivijayan99@yahoo.com
38 Raghunadan.C Organizational climate: A comparative study between public and private organizations in Kerala Vels University, Chennai raghulavanyam@gmail.com
39 Satheesh Kumar EP Human Resource Functions for better organisational health MG University, Kottayam epsatheeshkumar@yahoo.co.in
40 Hanei Sabat Management of Finances in Higher Education University of Kerala h.sabet777@gmail.com
41 Hari P Technology And Its Impact On Management In Printing Industry In India MG University, Kottayam hari71@rediffmail.com
42 Gireeshkumar Quality management in Hospitals in Kerala Asiae University, Kaulalampur girikbai@gmail.com
43 Jayaprakas.V.S Study on the marketing strategies adopted by BSNL in Kerala University of Kerala vsjaya@gmail.com
44 Mini B Nair Capacity building for e- governance in Kerala University of Kerala facultyimgmbn@gmail. com
45 Lekshmi.M.S A study on counselling among executives in Kerala based organisations with special reference to Technopark MS University, Tirunelveli madhu.lekshmi@gmail.com
46 Rajesh R Memorandum of Undertakings (MOU) system in Central public sector undertakings (CPSUs) – Strategic initiative and comparative study with cognate private sector enterprises in the MOU parameters University of Kerala rajesh.samrdhi@gmail.com
47 Legasse Guduro Mamo Supply chain management of Fruits: A study of Kerala and Sidama zone University of Kerala legessegu@gmail.com
48 Essayas Taye Lemma Customer satisfaction on E-banking: A comparative study of Trivandrum and Addis Ababa University of Kerala essayas8@gmail.com
49 GireeshKumar.K Management of Quality: A Case Study on Selected Corporate Hospitals in Kerala State, India Asiae University girikbai@gmail.com
50 Thomas George The impact of incentives on the Entrepreneurship development programmes in Kerala University of Kerala tomkgeorge15@yahoo.co.in
51 Gregory Paul KJ Alternative delivery channels in Banking University of Kerala gregoripaulkj@gmail.com
52 Ajeesh V Destination tourism- A study on unidentified centres in Kerala University of Kerala Ajeesh.v@hotmail.com
53 Aswathy.R A study on store image, store satisfaction and loyalty patronage behaviour with reference to specialty baby shops in Kerala University of Kerala achu221@gmail.com
54 Jyothisankar.S A study on innovations in telecommunication industry in India (with special emphasis to Kerala) University of Kerala jyothisankars@gmail.com
55 Harikrishnan PK Inbound Medical Tourism in Kerala: A Study on Prospects and Problems University of Kerala 71pkhk@gmail.com
56 Saroop Roy BR Responsible Tourism in Kerala- A strategic approach for Destination management University of Kerala sarooproy@kittsedu.org
57 Indira Bai N T Quality of worklife among women entrepreneurs in Kerala University of Kerala (thesis submitted) ntindirabai@gmail.com
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Co-guide (8):
No. Name Title University Email id
1 Anitha.V A study on the performance appraisal of Teachers at the Academic Staff Colleges in India University of Kerala anithasnair@gmail.com
2 Unnikrishnan.K Trade union activities and its impact on productivity University of Kerala unninair2000@yahoo.com
3 Dileep. M Information systems for tourism University of Kerala dileepmadhav@gmail.com
4 Sibu.C. Chithran Development of performance evaluation model for public sector industrial organizations under manufacturing sector in Kerala University of Kerala sibuktm@gmail.com
5 Ravi Vikram A study on the impact of TV advertisements on the consumption pattern of Keralities University of Kerala ravivikram2007@gmail.com
6 S.Raghu Kumar Dairy Sector And Livelihood of Rural Kerala - A Study In Trivandrum District Gandhigram Rural University, Dindigul raghuadithya@gmail.com
7 M.Ramanunny Management of micro enterprises by women in Thrissur district, Kerala state - an evaluation of financial viability in the era of globalization Gandhigram Rural University, Dindigul ramanunni_2000@yahoo.com
8 Suresh Babu.K ERP system implementation strategies in Organisations University of Kerala 09447884471
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List of students who are currently in the Ph.D. programme
No. Name Title University Email id
1 Akhil P Role of sustainable development practices on the quality of life of local community- A study at Periyar tiger reserve, Kerala University of Kerala akhilpadmarajan@gmail.com
2 Alameen K Marketing of premium cars in Kerala University of Kerala alameenkamukara@gmail.com
3 Sumi AM A comparative study on hrm practices and job Satisfaction of employees in banking and insurance Sector among Kerala (INDIA) and Dubai (UAE) University of Kerala sumiam777@gmail.com
4 Asha Devi J A study on compensation management and employee Engagement in Food Corporation Of India (FCI) in South India University of Kerala ashadevij@gmail.com
5 Venugopal S Environmental management system ISO 14001:2015 standard implementation and challenges among manufacturing organizations in Kerala University of Kerala venugopalhll@gmail.com
6 Nelson T Augmented Reality and its role in marketing of services- A case study approach University of Kerala nelsonthomasktr@gmail.com
7 Hamidullah Nazari Green HRM Practices in IT Sector: An Empirical Study Regarding Selected Companies in Technopark of Thiruvananthapuram in Kerala University of Kerala nazari4009@gmail.com
8 Mustafa Salimi Talent management through Digital Human Resource managemen strategy in Kerala University of Kerala salimi.must23@gmail.com
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M.Phil in Management/Commerce/ Corporate Secretaryship/ Future Studies awarded to: (33)
No. Name Title University Year
1 Swarna Kumari Teleworking and its influence on the Teleworkers and employers Alagappa University 2003
2 Dilip.P Designing a website for the development of Ecotourism in Kerala Alagappa University 2003
3 Arun.R.B The innovative drive in IT professionals- A resource for socio-economic development of information technology industries – A case study of Technopark, Trivandrum University of kerala 2004
4 Radhakrishnan A study on the Corporate Governance performance of District Cooperative banks Alagappa University 2004
5 Peter Varghese An evaluation of Information Communication Technology impact on society Alagappa University 2004
6 Deepu Kumar Coconut industry in Kerala Alagappa University 2004
7 Binu Personnel Management strategies adopted by SUT Hospital, Trivandrum Alagappa University 2004
8 Reshmi Augustine A study on the tourism potential in the Pala- Kochi belt Madurai Kamaraj University 2004
9 Jubi.R A study on the second generation entrepreneur in Kerala Madurai Kamaraj University 2004
10 Vijayamma Effectiveness of Training- A case study of Primary Cooperative Banks in Trivandrum District Alagappa University 2005
11 Suresh Ebenezer Marketing of Mutual fund financial services Alagappa University 2005
12 Lini Mathew Retailing industry and its prospects in Kollam and Trivandrum Districts Alagappa University 2007
13 Nisha Ann Jacob Customer satisfaction in New generation banks Alagappa University 2007
14 Sarath Chandran Nair Customer Relationship Management through Internet Alagappa University 2007
15 Kannan.R Training and Development in Service sector Annamalai University 2008
16 Mariam Izzat Impact of Television on viewing habits of Trivandrum residents Alagappa University 2008
17 Meena Impact of Trade Union in KSRTC Alagappa University 2008
18 Anoopchand Pulse Polio immunization and its impact in Alleppey University of Kerla 2008
19 Thomas George Entrepreneurship development issues in Trivandrum District University of Kerala 2011
20 Nimmi Chandran A Comparative Study on Service Quality of Hospitals in Thiruvananthapuram University of Kerala 2011
21 Smitha.V Employee engagement in Technopark,Kerala University of Kerala 2013
22 Jino.M.Varghese Performance appraisal methods adopted in information technology industry- a study with respect to innovative practices in Technopark, Trivandrum University of Kerala 2014
23 Sajeev G The challenges of implementing electronic payment systems – the case in Kerala’s e- switch payment system University of Kerala 2014
24 Salini A Consumer perception towards Discount stores in Trivandrum city University of Kerala 2015
25 Akhil WS Change management: a comparative study Between public and private banks in Trivandrum University of Kerala 2016
26 Al Ameen A study on passenger car marketing in Trivandrum district University of Kerala 2017
27 Sumi AM Work life balance among employees in Trivandrum University of Kerala 2017
28 Ashadevi J A study with respect to FCI, Kerala University of Kerala 2017
29 Greeshma RK Indigenous Knowledge Management Practices of Kani Community in Thiruvananthapuram District University of Kerala 2018
30 Udayan Rengaiah Sports Goods Retailing in Kerala : Prospects And Challenges University of Kerala 2018
31 Archana Mohan A Study On The Employee Perception Towards Performance Appraisal System In It Company At Technopark, Trivandrum University of Kerala 2021
32 Arathy AP Work-Life Balance Of Women Nurses In Private Hospitals Under Thiruvananthapuram Corporation University of Kerala 2021
33 Anjitha A Motivation and Job Satisfaction: A study with respect to Insurance sector in Kerala University of Kerala 2021
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MBA Research projects:

Guided more than 200 students for the partial completion of the MBA degree.

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Courses Launched Through Distance Education Mode
  • Master of Business Administration through Institute of Distance Education, University of Kerala from 2005 onwards.
  • Framed the rules and regulations, syllabi of I and II year Master of Marketing Management programme of the Alagappa University, Karaikudi.
  • Framed the rules and regulations, syllabi of I and II year Diploma in Sales Management programme of the Alagappa University, Karaikudi.
  • Coordinated the conduct of the personal contact programmes of these programmes at various centers across the country.
  • Framed the rules and regulations, syllabi of the Post Graduate Diploma in Pharmaceutical Marketing programme of the Pondicherry Central University, Pondicherry.
  • Conducted classes for the programme across the country.
  • Framed the rules and regulations, syllabi of the Bachelors Degree in Marketing Management of the Pondicherry Central University, Pondicherry.
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